This element encompasses words which generate leads and thus conversions. In simple words, you are asking visitors to buy your product, sign up for a newsletter or make an appointment. CTA provides the users with direction on the website. Thus, the cool eCommerce website design Dallas should be such that the visitor can quickly look and decide what they want to find. Navigation is how you decide to lead the visitors on your website. Poor navigation adversely affects the traffic as well as conversions. Also, make sure that navigation is better than the competitors. Since, the ultimate goal of a business website is to sell the product, make sure that the navigation is clever and engages the users. The users should be guided on the website in an effortless manner. Scrolls should be enough to move through the website.