If you are in to online business and you have a website that sells products then certain things you are supposed to keep in mind. Developing a dynamic website is not everything. There are lots of other aspects you have to put your thoughts into such as whether your site is user friendly, or if it provides the user the accurate info and description they are searching or how good is your site in quality description.
Google Search Quality Team has few suggestions to the users for better understanding websites contents. In the following paragraphs, you will read few key points from the web master guidelines.
There are three different kinds of site contents;
- Syndicated content
- Affiliated content and
- Doorways sites
Syndicated content are collective contents sorted and accumulated from various websites. Syndicated contents can be of two types. One where similar topic contents are posted without adding much value to it (e.g.: contents about diamonds on a jewelry forum) and the second where unrelated and random content (e.g.: contents about clothing, travel, food on a jewelry forum) is being updated. These strategies are claimed to increase the Search Traffic.
If planning for an affiliate site, make sure you add value to the site by giving reasons for the user to revisit your website. Example of a high quality site would be an apparel e-shop where original product description, along with reviews and other related products is mentioned. And a bad site would only have copied description which does not or match very little with the product.
Here users are directed to some other webpage from the searched web page. It is more of spamming and illegal.
Google Advises you to not do adapt the above mentioned points as they are content violation and can be removed after a certain period from the search engine.