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What’s the Page Rank of Two links with Different Anchor Text is?

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What’s the Page Rank of Two links

 

Links are very crucial in page ranking and it works wonderfully. But there have been few questions about page links that has been raised quite frequently by the users. One such question is what kind of impact would two links using different anchor text flowing into a same page cause? And what would be the page rank status?

The answer to this question is vast as SEO strategy and its architecture is a big program. You cannot define it with words in a comprehensive way. Lot of things has to be considered such as the user experience, the speed of the site etc.

Returning back to the question, if links with different anchor texts and page ranks are flowing in to same page, then the page would have the cumulative page ranks of the two links which means twice as much page rank would go. Anchor texts definitely do not affect the flow of page ranks. Flow of anchor texts is a different process.  It follows a link extraction process, where the links from the page are scanned and extracted and then annotated and are fixed in to the documents they point to.

The link extraction process has no hard rule; it might select all the links or some of the links or just one of the links. This pattern of behaviors changes over the time. In 2009, when the extraction process was analyzed, it was found that only one link was selected from each page.

If this is causing you worry, then you really need to take a step back and consider more important things such as how many users are visiting, is the content and home page great and new or whether you need to redesign them. Therefore, it is advisable to put in your efforts in more important process rather than links which changes over time.

 

Author: Kundan Bora

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1 Comment

  1. […] Links are very crucial in page ranking and it works wonderfully. But there have been few questions about page links that has been raised quite frequently by the users.  […]

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