Google Search Engine Market structure is large and vast. Its constant change is the prime reason that has kept Google as the number one Internet Search Engine in all these years. Google Search Engine Market focuses on evaluating not just contents but also website’s back links. This technique was incorporated in the 90’s shifting the evaluating factor from contents to both contents and back links.
But the updates like penguin and panda gives significance to only contents. So, the question is whether back links are losing their value?
Well the answer is yes, over the next few years back links might lose little of its importance. Though to the contrary, it still has a long way to go. Google Experts right now is trying to go a step further in figuring out how a particular page matches the query rather than depending on the links. But sometimes, back links help in this case by finding out the repetition of a page or site.
Now people care more about the quality of the content of a page they have landed on. One of the next mile stones Google is going to achieve and heavily investing on in the next few months is try to figure out how to do conversational search. Conversational Search mainly focus on talking to the machine and getting an immediate reply. Here queries are in the form of conversation and not in the form of keywords.
For this to be successful, Google has to understand natural language more and shift their focus on creating algorithms which would do so. This would help Google to know each tiny detail of the content like who wrote it etc which will diminish the usage of back links inevitably and eventually.
Right now, back links will continue to exist for some time to help coping up with the basic repetition of the pages and sites.