If you are among those who think that in coming future, Google will penalize guest bloggers then there are certain things that you must keep in your mind when you consider it. First and foremost, one must never make guest blogging the only link building strategy. This may end up giving a negative result. The best option is to make attempts and try to earn links on the basis of high quality content as well as merit. Some of the recommendations made by Google are as follows:
- It is recommended to not send out mass emails in thousands of numbers offering to guest blog on some random websites
- It is recommended to not guest blog with the same article on two different websites
- It is recommended to not take one article and spin it several times on the blog
The above mentioned recommendations by Google are for low quality guest blogger sites and not the high quality guest bloggers. They must always be kept in mind when one opts for blogging.
The key objective of Google is to keep an eye on growing spam that is observed in the guest blogging space and so steps are taken to prevent them. Measures are also taken to deliver the best set of search results and avoid abuse of this space.
A true guest blogger is the one who has expertise on the subject of the blog and who would not use a number of keywords just in the anchor text. It is always advisable to do it in moderation o that the blog has a positive impact on one’s website and also attracts traffic. However, the space must never be abused and used efficiently so as to have life-long and positive results.