Are you wondering if those links from comments on your blog would assist your search engine optimization (SEO) strategy or would blog comments end up having a negative impact on your SEO strategy? It is undoubtedly frustrating to moderate the comments all the time and determine if they are spam. So what is the solution? How should one ensure that the comments don’t end up making the blog spam? In such cases, it is advisable to post comments on the blog only which are topically relevant to it. And it can be linked to one’s personal blog in place of Google webmaster’s blog. This is because when a person comments on a blog, he/she is representing himself/herself.
However, it must be kept in mind that your representation does make a difference and so it is better to leave your own name in the comment rather than using name of the business or any keyword-rich name. Through this, one can make sure that the comments on blog do not make it spam.
In the meantime, one must not make blog comments as key link building technique because if you end up having maximum back links from comments on the blog, it may then be considered as link scheme and may also lead to red flags with Google. But organic comments do not pose any problem to one’s blog and so they must not add to your worries. The idea is basically to not comment just to build links o your website.
You would not get penalized till you don’t use blog comments as a means to increase the back link profile. If you post only topically relevant comments and use your name in place of a keyword-rich name or company name, you should be fine and not worry about anything.